Lollapalooza will generate 3 times the economic activity of NASCAR

Based on details of NASCAR deal and a newly released study of Lolla’s economic impact, commissioned by the festival’s organizers, the Lolla deal looks more advantageous for the city.

Lollapalooza 2023: How to Get Last-Minute Tickets to See Kendrick, Billie, and the Red Hot Chili Peppers

Chicago Nascar Grant Park 220 Race Offers City Only Modest Economic Benefit - Bloomberg

NASCAR bet more than $1 million to bring cars into Coliseum

NASCAR Archives - Event Decor Supply

Lollapalooza's new contract with Chicago could make this year's fest the biggest ever, and give the city a bigger cut

NASCAR Added $109M to Chicago's Economy, City Tourism Officials Say, Chicago News

NASCAR touts economic benefits for Chicago but pushback grows

Lollapalooza's expected economic impact vs. NASCAR's, the lives forever changed by COVID and more in your Chicago news roundup - Chicago Sun-Times

Lainey Wilson leads the 2023 Country Music Award nominations for the second year in a row

Chris Blair - Executive Vice President & General Manager - World Wide Technology Raceway