Alibaba Takes Sanrio Characters Further Into Chinese Market

Sanrio, the Japanese company behind Hello Kitty, has partnered with Alibaba Group's licensing platform Alifish to drive growth in China.

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Hello Kitty firm strikes China deal after viral hit - BBC News

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China tells Alibaba to sell off media assets in tech crackdown, China

Yurukawa Sanrio Characters Hello Kitty, Pom Pom Purin SP Ice Cream Plush - Alibaba Amusement in Yangon Myanmar

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Watch Hello Kitty: Building a Global Phenomenon - Bloomberg

Licensing Magazine Oct 2023 by BM srl - Issuu