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After “Barbie,” Mattel Is Raiding Its Entire Toybox

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Last updated 05 junho 2024
After “Barbie,” Mattel Is Raiding Its Entire Toybox
In an era when “pre-awareness” rules Hollywood, the company is ginning up plots for everything from Hot Wheels to UNO, Alex Barasch writes.
After “Barbie,” Mattel Is Raiding Its Entire Toybox
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After “Barbie,” Mattel Is Raiding Its Entire Toybox
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