Coronavirus TV Ads Praise Frontline Heroes. Are They Helping Workers?

While many companies have pulled back on advertising, others like Walmart and Budweiser have reworked messages to fit “these uncertain times.”

Advertising in the Time of COVID-19: A Thematic and Social Engagement Analysis of Messages and Consumer Feedback

University of Pittsburgh Philanthropic & Alumni Engagement - Pitt COVID-19 Heroes

8 ads that celebrated 2020's real heroes

Coronavirus and Essential Workers

Thank You! Your 'Messages of Gratitude' for Frontline Heroes – NBC 6 South Florida

Coronavirus outbreak: Live updates on COVID-19

As COVID-19 numbers grow, so does creative patient placement - University of Mississippi Medical Center

What to Say (and Not Say) to Workers on the Front Lines - The New York Times

Emory Medicine Magazine Fall 2020 by Emory University - Issuu

Coronavirus TV Ads Praise Frontline Heroes. Are They Helping Workers?

Global Citizen, PAHO and Sony Music Latin artists renew their commitment to campaign against COVID-19 in the Americas - PAHO/WHO

One Year Later: Are Front-Line Workers Still 'Heroes'?

Year of Health and Care Workers 2021 - PAHO/WHO

Messages to Our Health Care Heroes, MUSC Health

Healthcare Heroes': problems with media focus on heroism from healthcare workers during the COVID-19 pandemic