Emojis and Emotions in 2021

Emojis are a huge part of our everyday lives. From a playful way to expressing ourselves to a huge part of how we communicate online. We looked at some reasons why marketers should be upping their emoji game within brand communications and how this could help build closer relations with their audiences. What? Emojis are an excellent way to measure brand sentiment on social media. Consumers often use them to express emotion, and brands and businesses can use them to help gauge how their audience

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