Halo Effect - iResearchNet

Halo Effect Definition Halo effect refer to the widespread human tendency in impression formation to assume that once a person possesses some positive or negative characteristic, other as yet unknown qualities will also be positive or negative, in other words, consistent with the existing impression. It seems as if known personal characteristics radiate a positive… Continue reading Halo Effect

Nisbet and Wilson: Halo Effect

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Nisbet and Wilson: Halo Effect

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