Inside Gucci and Roblox's new virtual world

Gucci is expanding its presence on Roblox, a metaverse and gaming platform, with a virtual two-week art installation, Vogue Business can exclusively reveal. It’s building brand awareness among some very young customers.

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Gucci builds a virtual world with Roblox

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gucci immerses roblox players into its metaverse town

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Inside Gucci and Roblox's new virtual world

Gucci Garden Invites All Into a Surreal Virtual Roblox Installation