JOItmC, Free Full-Text
Por um escritor misterioso
Last updated 26 junho 2024
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People use social media not only for social purposes but also for business purposes. It is used in management and marketing as a tool to manage organizations and market products and services, especially to influence customers’ intention and satisfaction. Therefore, the research purpose is to define factors that influence continuous intention to use TikTok in Jordan and to what extent satisfaction with TikTok influences continuous intention to use TikTok. The current research uses a quantitative cross-sectional approach. Data was collected by online surveys and shared on several social media sites such as WhatsApp, Instagram, and Facebook. A total of 402 responses were valid for further analysis. Then, Structural Equation Modeling (SEM) was performed. The results indicate that the following factors significantly affect satisfaction: self-expression, informativeness, a sense of belonging, and trendiness in TikTok. However, the following factors do not significantly affect satisfaction: sociability, affection in TikTok, and past time in TikTok. The factors can explain 48.5% of satisfaction. Finally, satisfaction has a positive significant influence on users’ continuous intention to use TikTok and can explain 30.6% of the user’s continuous intention to use TikTok. In conclusion, the organizations have to heavily use the factors that influence the users’ satisfaction to increase users’ continuous intention.
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Code Coverage Tools JustMock Documentation - Telerik JustMock
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JOItmC, Free Full-Text
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JOItmC, Free Full-Text
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Smart Pls Free Get File - Colaboratory
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Triggers of Collaborative Innovation in Online User Communities - ScienceDirect
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JOItmC, Free Full-Text
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COVID-19 Pandemic Impact on New Economy Development and Societal Change: 9781668433744: Business & Management Books
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Reducing Food Loss and Waste to Enhance Food Security and Environmental Sustainability
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Corporate Finance Ross 11. Ausgabe Herunterladen - Colaboratory
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Freedom Temple Ministries
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