Fifa, Product Placement And The Future Of Ads In Video Games

We take a look at EA Sports’ Fifa series and the opportunities its in-game dynamic advertising offers marketers.

Advertising in Video Games - Gameopedia

Product Placement: Definition & Best Examples - ZorbasMedia

In-game advertising - Wikipedia

The Evolution of Advertising in Sports Video Games

EA pulls toy shop ad for FIFA Points and commits to 'an immediate review

Geoff Wilson on X: #Fifa, product placement and the future of ads in video games #SportsMarketing #SportsBiz / X

Video Games as a new frontier for product placement?

Mobile Game Ads. Most Popular Ones in 2021-2030 - SmartyAds

Advertising in Video Games - How to Use it Most Effectively - Kevuru Games

Product Placement and Sports Marketing

2023 In-Game Advertising Guide: Maximizing Marketing Potential within Games

In-Game Advertising Opportunities — Experience Good