2023 Women's World Cup odds: Unders continue to hit — will market Over-correct?

These two Women's World Cup betting trends are scorching hot and have made bettors a ton of money thus far. Patrick Everson reports on what these trends are and how you can get in on the action.

Women's World Cup 2023 organisers seek impact beyond the field of play

Chart: The Favorites to Win the Women's World Cup

World Cup fuels surge in women's sports betting, but early kick-offs weigh

Morocco advances and Germany exits in wild finale to the group stage at the Women's World Cup

FIFA Women's World Cup: USA, England favorites to win 2023 title with group stage - DraftKings Network

FIFA's global ambitions for this year's Women's World Cup hit a snag, but in the U.S., brands and agencies are ready for what could be a historic result

Women's World Cup winner Spain finally rises to the top of FIFA rankings ahead of United States – KGET 17

Women's World Cup Odds 2023: USWNT Odds to Win 3rd Straight Title

Women's World Cup 2023 power rankings: breaking the finalists down, Women's World Cup 2023

Why brands and rights holders should be putting women athletes at the centre of their marketing plans - SportsPro