IHOP executives explain what's really behind the IHOb name change – Daily News

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IHOP Is Changing Its Name to IHOb and Twitter Has Hilarious

Here's the Data Behind IHOb's Seemingly Stupid Name Change

We had to crack the code by being disruptive': Behind the IHOb

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IHOP President Addresses Brief IHOb Name Change in New Interview

IHOP President Addresses Brief IHOb Name Change in New Interview

Here's the Data Behind IHOb's Seemingly Stupid Name Change

IHOP Finally Explained Its New Name, IHOb, and the Internet