How Duolingo is using its 'unhinged content' with Duo the Owl on

Duolingo struck gold on TikTok by leveraging its menacing mascot. It's social media manager talks how it helped them build brand affinity.

Recommending Books Based On Weird Duolingo Sentences – A Book Owl's Corner

The duolingo owl outside your window at 3am : r/dalle2

A Fall from Grace: How Duolingo Mishandled Its Social Media Crisis, by Gillian Setiawan, Marketing in the Age of Digital

The New Way of Story-telling Gets Duolingo 2.9 Million Following on TikTok Within 5 Months, by Jiatai Qi, Marketing in the Age of Digital

How Duolingo built a $250 million brand by being a jerk

100 of the best (and weirdest) Duolingo sentences EVER - duoplanet

Duolingo TikTok: Meet the Social Media Coordinator Behind Those Viral Videos

18: Duolingo and the Unexpected Appeal of Unhinged Marketing

The New Way of Story-telling Gets Duolingo 2.9 Million Following on TikTok Within 5 Months, by Jiatai Qi, Marketing in the Age of Digital

How Duolingo dominated TikTok - by Will Poskett