Global advertising spending forecast to surge this year

WPP, Omnicom and IPG expected to enjoy boost from flourishing digital ad market

Global advertising spend set to rise by 12.6% this year to reach US$665bn according to WARC - Campaign Middle East

WARC Media on retail media's impact on advertising – adobo Magazine

Digital Ad Spending Global Market Report 2023: Metamorphosis of Advertising: Hulu, Baidu, and Coalition Technologies Drive Digital Ad Spending Surge

dentsu

Global ad spend growth rates by channel 2023-2024

Digital 2023: Global Overview Report — DataReportal – Global Digital Insights

Digital Advertising and Marketing - Global Strategic Business Report

US Political Advertising Dominates 2024 Projections: A Deep Dive into Local Media Ad Spend

As China's economy rebounds, ad spend flows overseas, Advertising

Generative AI Spend Set to Hit $1.3 Trillion by 2032, Bloomberg Estimates - Artisana

Retail media boom set to defy rising costs with 2023 surge - The Media Leader

WARC Media on retail media's impact on advertising – adobo Magazine