Halo Effect: Definition and Impact on Web User Experience

The "halo effect" is when one trait of a person or thing is used to make an overall judgment of that person or thing. It supports rapid decisions, even if biased ones.

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Halo Effect: Definition and Impact on Web User Experience

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PDF] Halo Effect Contamination in Assessments of Web Interface

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The Halo Effect (Definition + Examples) - Practical Psychology

Halo effect bias Advantere School of Management